Verizon Wireless Starts ‘Smart Rewards’
Wireless carriers are doing whatever they can to retain their customers and keep them happy. Even AT&T has started to loosen the leash a little when it comes to 2 year contracts and today we learn about a new promotion from Verizon.
Verizon is calling this their Smart Rewards program and it is aimed at keeping their customers involved with them as much possible. The idea is for you to collect points by completing tasks for Verizon. Tasks like, upgrading to a smartphone, adding a new line to your bill, purchasing an accessory through the Verizon Wireless website, using their device recycling program, using Auto Pay and many other things. Once you have earned enough points you can spend them on merchandise, gift cards, travel deals, sweepstakes and auctions too.
This is one of those promotions that benefit the customers if they already planned on doing these things, but if not then they have the potential to take advantage of the customer. A major flaw in this system is that it requires you to sign up for Verizon Selects. Verizon Selects is a data mining operation aimed at collecting customer data and potentially selling it. To be honest, we have no idea what Verizon is doing with this data, but if they own it, they have the right to sell it. By signing up to Verizon Selects (which is required for Smart Rewards) you are agreeing to let Verizon use information about your use of products and services. This means they are collecting data about the devices on your account, any features and apps that you’re using, websites you visit, and your location. Verizon is also collecting data on your shopping interests, your age range and various service related data too.
Is this a promotion that you would like to get involved in? Is this type of data important to you? I know many people that feel they have nothing to hide and would gladly participate in something like this if they’re receiving gifts in return.